How to Book Up as a Service Provider: 4 Mistakes You’re Making
If you’re a service provider booking fewer appointments than you’d like to admit each week—or even just not booking up completely—you’ll want to listen up.
For years, I struggled with keeping my schedule full of appointments, and struggled even more with making sure these appointments were made by my ideal clients—clients who really “got” me and my services.
However, slowly, I learned how to keep my schedule completely full with clients I truly loved serving—and now, I’m teaching you how to do the same thing.
The truth is, there are probably a *lot* of mistakes you’re making as a service provider that are keeping you from filling your schedule completely. So, without further ado, let’s dive in!
You’re focusing on influencers instead of community members. Influencer marketing might help online boutiques and social media platforms blow up—but if Charli D’Amelio promotes a wellness spa in Utah, chances are, you aren’t packing your bags to go visit. Even if you find a local influencer, without proper commitments and contacts, nothing is stopping them from going next door to your competition to get services for promotion. Focus on people in your community, who can afford and recommend you to others nearby instead of influencers who likely aren’t paying for any services and will recommend anyone who pays them or gives them free things!
You’re spending too much time and money on random advertising. There is such a thing as spending too much time/money/energy on advertising, especially when it’s taking away from other areas of your business. Focus on providing excellent services to the clients you have, and word of mouth will do wonders for you!
You aren’t building genuine relationships with your clients. If you want to be your client’s top recommendation to their friends, build genuine relationships with them that make them WANT to market you. Don’t think of it as a business relationship—think of it as a friendship you want to nurture (while respecting boundaries, of course.)
You’re trying to market to everyone. Think about this—if you needed a massage, would you rather go to someone who treats everyone (children, men, and women,) or someone who specializes in treating your age and gender? Of course, you’d rather go to the service provider serving your niche. When you speak to everyone, you speak to no one—so choose a niche, stick to it, and become the best in it.
My course, The Full Schedule Plan, details *exactly* how I went from filling a few of my appointment slots per week to consistently filling every available appointment I offer. (And, psst...influencer advertising wasn’t the way.)
Want a sneak peek?
You can learn more and sign up for an inside look at the course by clicking this link.
There is no magic wand I can wave to help you book all your dream clients, but these methods are pretty damn close—and I am revealing everything I know for the first time.
I can’t wait to see you inside!